Established in 2008 by David and Serenella Ciclitira and sponsored by the region’s leading life insurer and asset manager Prudential, the Global Eye Programme is an initiative that nurtures artistic talent. The programme aims to develop arts infrastructure in territories where this is lacking, in order to provide artists with the platforms, support and recognition they need to develop their careers. It works to build networks and opportunities for artists and galleries through strategic partnerships and a variety of platforms.

Previous projects from the Eye Programme include Korean Eye (2009 to 2012), Indonesian Eye (2011), Hong Kong Eye (2013) Malaysian Eye (2014), Singapore Eye (2015) and Thailand Eye presented by Prudential (2015), a series of international touring exhibitions and publications providing emerging Asian artists with opportunities to showcase their work. To date, the programme has held 18 exhibitions worldwide, which have been viewed by over two million people.

In January 2014, the Global Eye Programme launched the Prudential Eye Awards in Singapore, honouring the accomplishments of emerging artists throughout greater Asia and launching a creative education programme with the British Council. The second edition of the Prudential Eye Awards was held in Singapore on 20 January 2015, at Marina Bay Sands and the Japanese collective Chim↑Pom were awarded the Overall Best Emerging Artist prize, winning USD$50,000 and a solo show at Saatchi Gallery, London.

The Prudential Eye Awards returned in 2016, featuring 15 artists who an eminent panel of Judges believe have the potential to go on and develop significant careers on the international art world stage.The awards ceremony was held at Marina Bay Sands, Singapore, on 19 January 2016. A public exhibition of works by the shortlisted artists runs at ArtScience Museum, Marina Bay Sands between 16 January and 27 March 2016. Sareth Svay from Cambodia won The Overall Best Emerging Artist award as well as the Best Emerging Artist using Sculpture award.

Thailand Eye presented by Prudential is the 7th project in the Eye exhibition series. The exhibition launched at Saatchi Gallery, London, 25 November 2015 to 2 January 2016, and subsequently be held at the Bangkok Art and Culture Centre, Bangkok, Thailand, from 17 March to 26 June 2016. This is the first major exhibition in London dedicated to Thailand’s contemporary art scene and celebrates the 60th anniversary and fifth cycle of Thai Princess, Her Royal Highness Princess Maha Chakri Sirindhorn.

AIA Vietnam Eye, the 8th project in the Eye exhibition series, features a two-month exhibition in Hanoi from 14 November 2016 to 13 January 2017. 2 satellite exhibitions, curated by artist-curator Tran Luong, were staged  at “Nest by AIA” in Hanoi. Artist Ha Tri Hieu was featured in the first satellite exhibition held on 19 November to 11 December 2016, and artist Nguyen The Hung was featured in the second satellite exhibition held on 17 December 2016 to 8 January 2017. AIA Vietnam Eye will travel to START 2017 at Saatchi Gallery, in September 2017. 



START returned to London's Saatchi Gallery in September 2018 and showcased emerging and established artists from new art scenes to give art collectors and enthusiasts alike the opportunity to discover works from developing global markets.

The fifth edition featured 45 exhibitors from over 15 countries, including Sierra Leone, Czech Republic, Sweden,Burma and Hungary.


START returned to London's Saatchi Gallery in September 2017 and showcased emerging artists from new art scenes to give art collectors and enthusiasts alike the opportunity to discover works from developing global markets.

The fourth edition featured 43 galleries from over 25 cities around the world, providing an overview of emerging art. Continuing our focus on supporting international art there was a special focus on both Vietnamese and Korean art Art Unified, Los Angeles through our ‘global eye programme’s’ projects: Vietnam Eye and Korean Eye.


START Doha was a new art fair that complements the forthcoming 'Art For Tomorrow' conference. It consisted of eighteen solo artist presentations and run concurrently with the highly respected conference that attracts leading art world opinion-formers, collectors and curators.

A number of events for conference delegates took place within START Doha and the event was also open to the Qatari public. This invitation-only art fair featured a mixture of galleries from the region and international galleries each making presentations of artists who make work that elucidate the themes of this year's conference.

START Doha was held at 29th floor of W Hotel Doha from 10-14 March 2017.


AIA Vietnam Eye, a major celebration of Vietnamese contemporary art, features a two-month exhibition in Hanoi from 14 November 2016 to 13 January 2017, showcasing works from 19 artists, satellite exhibitions at “Nest by AIA” in Hanoi and Ho Chi Minh city, and an accompanying book, Vietnam Eye: Contemporary Vietnamese Art, featuring 56 artists.

The exhibition is a partnership between title sponsor AIA and Parallel Contemporary Art, and START at Saatchi Gallery.

It is supported by the Ministry of Culture, Sports and Tourism of Vietnam, the Italian Embassy in Vietnam, the British Embassy in Vietnam, and is sponsored by Sofitel Legend Metropole Hanoi, Piaggio, Red Apron, Apollo, Carvico, and Luala Milano.


The third edition of the Prudential Eye Awards featured ten Awards, with five categories of Best Emerging Artist, using various mediums including digital/ video, installation, painting, photography and sculpture. Grace Fu, Minister of Culture, Community and Youth, officiated at the 2016 Awards, held as part of Singapore Art Week and also made the presentation to the Overall Winner.

Accompanying the awards was a public exhibition at ArtScience Museum which ran from 16 January to 27 March 2016. The exhibition highlighted 39 works from 15 shortlisted artists for the Prudential Eye Awards in the following categories: Digital/Video, Installation, Painting, Sculpture and Photography. This is the second year that Marina Bay Sands hosted the prestigious awards ceremony and an exhibition.



Thailand Eye presented by Prudential is a comprehensive survey of Thailand’s contemporary art scene through the works of some of the country’s most innovative artists. Curated by Nigel Hurst, Serenella Ciclitira and Dr Apinan Poshyananda, the exhibiting artists were chosen from over 150 submissions and represent a selection of the best contemporary art in Thailand.

Thailand Eye presented by Prudential celebrates the occasion of Her Royal Highness Princess Maha Chakri Sirindhorn’s 60th anniversary and fifth cycle, which fell on 2 April 2015 and marks the 160th anniversary of Thailand-UK relations. It is a collaboration between Parallel Contemporary Art, Prudential, Saatchi Gallery, Thailand Ministry of Culture, Thailand Convention and Exhibition Bureau and Bangkok Art and Culture Centre.


The Prudential Eye Awards held its second edition at the Sands Theatre at Marina Bay Sands on Tuesday, 20 January 2015.

Chim↑Pom (collective formed in 2005, Japan) were named as the Overall Best Emerging Artist at the Prudential Eye Awards 2015

The second edition of the Prudential Eye Awards featured 13 prizes, with six categories of Best Emerging Artist, using mediums such as digital/video, drawing, installation, painting, photography and sculpture. Each category winner was awarded USD$20,000 and a specially commissioned trophy. Out of these six artists, one overall winner was chosen for the prize of ‘Best Emerging Artist’, winning a further USD$30,000 and the opportunity to hold a solo exhibition at the renowned Saatchi Gallery in London.



Singapore Eye debuted as the largest exhibition on Singapore contemporary art at ArtScience Museum on 17 January 2015. The 6-month exhibition is a key highlight of Singapore Art Week and is also the first major art exhibition that kick started the celebration of the nation’s 50th anniversary. This selection is a showcase of the country's best artists and aims to be a benchmark and a resource for curators, critics and collectors and gallerists.

The exhibition was also held alongside international art fair, Art Stage Singapore (22 – 25 January 2015 ) and the second Prudential Eye Awards for Asian Contemporary Asian Art held on 20 January 2015.


Launched in 2014, the prestigious Prudential Eye Awards for Contemporary Asian Art recognises the best emerging Asian contemporary artists as well as the leading exhibitions, galleries, institutions and art critics working to promote contemporary art in the region.

As a key event of Singapore Art Week, the Prudential Eye Awards has been integral in raising Singapore's profile as a leading international destination for contemporary art. The positive outcomes from the inaugural Awards have reinforced the importance of Prudential’s support for new art from the region.



The inaugural START art fair was held at the Saatchi Gallery in London from 26 to 29 June 2014. START art fair presented by Prudential is dedicated to supporting international galleries that are less than eight years old from both the world’s most exciting emerging markets, and established artistic centres. The first edition saw more than 11,000 visitors over 5 days and brought together exhibitors from the world’s most exciting emerging markets alongside young, cutting-edge galleries from Asia, Europe, UK and USA.

START is a platform that shines a spotlight on emerging artists and new art scenes. Organized by Parallel Contemporary Art and Saatchi Gallery, START takes place across all three floors of Saatchi Gallery and aims to enable collectors, curators, and the greater public to discover new artistic talent. The fourth edition of the fair will be staged from 14-17 September 2017.


Malaysian Eye was a showcase of Malaysian contemporary art presenting over 50 works by 21 emerging artists from the country.

The exhibition was held at MAP@Publika Mall from 29 March to 30 April 2014. Some of the works went on to be featured at START, a contemporary art fair held at the Saatchi Gallery, London from 26 to 29 June 2014.


Hong Kong Eye was the first major international showcase of Hong Kong contemporary art, drawing upon a pool of exceptionally talented artists who were eager to express the nuances of their own artistic environment.

Presenting over 50 works by 18 emerging artists from Hong Kong, the exhibition was held at Saatchi Gallery, London from 4 December 2012 to 12 January 2013 and returned to Hong Kong in May 2013 with an exhibition held at ArtisTree.


Indonesian Eye: Fantasies and Realities presented the works of 18 Indonesian artists encompassing the artistic heritage, rich tradition and the rapidly evolving society of present day Indonesia. The exhibition gathered works from across the Indonesian Archipelago with the aim of showcasing a wide selection of leading contemporary artists.

Fantasies and Realities explored the uniqueness of Indonesian art which focuses on the local appropriation of culture expressed in a fresh and at times deceptively naive new language made up of myths, realities and child’s play mixed with a more abstract artistic and realistic expression.The exhibition was held in Jakarta from June 9 to July 10, 2011 and in London from September 1 to October 9, 2011.


Korean Eye 2012 showcased a collection of key works by 33 contemporary Korean artists, including painters, sculptors and photographers. The exhibition marked the first time this group of artists had displayed their work together, demonstrating a very diverse range of influences including fluency in technology, incredible attention to design and detail, and more historic factors, such as western classical art and Korea's many years of occupation by foreign powers.

This exhibition highlighted how contemporary Korean artists were exploring and bringing into play a wide diversity of new materials bound together by the use of time-established and more innovative techniques.


  • General Enquiries
  • Minh Ngo
  • m.ngo@parallelcontemporaryart.com
  • CEO
  • Serenella Ciclitira
  • sc@parallelcontemporaryart.com