Established in 2008 by David and Serenella Ciclitira and sponsored by the region’s leading life insurer and asset manager Prudential, the Global Eye Programme is an initiative that nurtures artistic talent. The programme aims to develop arts infrastructure in territories where this is lacking, in order to provide artists with the platforms, support and recognition they need to develop their careers. It works to build networks and opportunities for artists and galleries through strategic partnerships and a variety of platforms.

Previous projects from the Eye Programme include Korean Eye (2009 to 2012), Indonesian Eye (2011), Hong Kong Eye (2013) Malaysian Eye (2014), Singapore Eye (2015) and Thailand Eye presented by Prudential (2015), a series of international touring exhibitions and publications providing emerging Asian artists with opportunities to showcase their work. To date, the programme has held 18 exhibitions worldwide, which have been viewed by over two million people.

In January 2014, the Global Eye Programme launched the Prudential Eye Awards in Singapore, honouring the accomplishments of emerging artists throughout greater Asia and launching a creative education programme with the British Council. The second edition of the Prudential Eye Awards was held in Singapore on 20 January 2015, at Marina Bay Sands and the Japanese collective Chim↑Pom were awarded the Overall Best Emerging Artist prize, winning USD$50,000 and a solo show at Saatchi Gallery, London.

The Prudential Eye Awards returned in 2016, featuring 15 artists who an eminent panel of Judges believe have the potential to go on and develop significant careers on the international art world stage.The awards ceremony was held at Marina Bay Sands, Singapore, on 19 January 2016. A public exhibition of works by the shortlisted artists runs at ArtScience Museum, Marina Bay Sands between 16 January and 27 March 2016. Sareth Svay from Cambodia won The Overall Best Emerging Artist award as well as the Best Emerging Artist using Sculpture award.

Thailand Eye presented by Prudential is the 7th project in the Eye exhibition series. The exhibition launched at Saatchi Gallery, London, 25 November 2015 to 2 January 2016, and subsequently be held at the Bangkok Art and Culture Centre, Bangkok, Thailand, from 17 March to 26 June 2016. This is the first major exhibition in London dedicated to Thailand’s contemporary art scene and celebrates the 60th anniversary and fifth cycle of Thai Princess, Her Royal Highness Princess Maha Chakri Sirindhorn.

AIA Vietnam Eye, the 8th project in the Eye exhibition series, features a two-month exhibition in Hanoi from 14 November 2016 to 13 January 2017. 2 satellite exhibitions, curated by artist-curator Tran Luong, were staged  at “Nest by AIA” in Hanoi. Artist Ha Tri Hieu was featured in the first satellite exhibition held on 19 November to 11 December 2016, and artist Nguyen The Hung was featured in the second satellite exhibition held on 17 December 2016 to 8 January 2017. AIA Vietnam Eye will travel to START 2017 at Saatchi Gallery, in September 2017. 



START Doha is a new art fair that complements the forthcoming 'Art For Tomorrow' conference. It will consist of eighteen solo artist presentations and run concurrently with the highly respected conference that attracts leading art world opinion-formers, collectors and curators.

A number of events for conference delegates will take place within START Doha and the event will also be open to the Qatari public. This invitation-only art fair will feature a mixture of galleries from the region and international galleries each making presentations of artists who make work that elucidate the themes of this year's conference.

START Doha will be held at 29th floor of W Hotel Doha from 10-14 March 2017.


AIA Vietnam Eye, a major celebration of Vietnamese contemporary art, features a two-month exhibition in Hanoi from 14 November 2016 to 13 January 2017, showcasing works from 19 artists, satellite exhibitions at “Nest by AIA” in Hanoi and Ho Chi Minh city, and an accompanying book, Vietnam Eye: Contemporary Vietnamese Art, featuring 56 artists.

The exhibition is a partnership between title sponsor AIA and Parallel Contemporary Art, and START at Saatchi Gallery and is the latest project in the Global Eye Programme, an initiative aimed at nurturing artistic talent.

It is supported by the Ministry of Culture, Sports and Tourism of Vietnam, the Italian Embassy in Vietnam, the British Embassy in Vietnam, and is sponsored by Sofitel Legend Metropole Hanoi, Piaggio, Red Apron, Apollo, Carvico, and Luala Milano.


Thailand Eye presented by Prudential is a comprehensive survey of Thailand’s contemporary art scene through the works of some of the country’s most innovative artists. Curated by Nigel Hurst, Serenella Ciclitira and Dr Apinan Poshyananda, the exhibiting artists were chosen from over 150 submissions and represent a selection of the best contemporary art in Thailand.

Thailand Eye presented by Prudential celebrates the occasion of Her Royal Highness Princess Maha Chakri Sirindhorn’s 60th anniversary and fifth cycle, which fell on 2 April 2015 and marks the 160th anniversary of Thailand-UK relations. It is a collaboration between Parallel Contemporary Art, Prudential, Saatchi Gallery, Thailand Ministry of Culture, Thailand Convention and Exhibition Bureau and Bangkok Art and Culture Centre.


The Eye Zone is a curated selection of works by 17 contemporary artists from Indonesia, Japan, Korea, Malaysia and Singapore. These South-East Asian countries all have thriving art scenes and the exhibition features works that range across video and digital art, installation, sculpture, painting and photography.

The Eye Zone, co-curated by Serenella Ciclitira, Honor Harger, YoungJoo Lee and Korean musician T.O.P highlights the diversity of contemporary art from Indonesia, Japan, Korea, Malaysia and Singapore. The exhibition invites viewers to tease out both links between the works of artists from these countries as well as different local inflections and nuances.

ArtScience Museum, Marina Bay Sands, Singapore from 3 April - 28 June, 2015.


Singapore Eye debuted as the largest exhibition on Singapore contemporary art at ArtScience Museum on 17 January 2015. The 6-month exhibition is a key highlight of Singapore Art Week and is also the first major art exhibition that kick started the celebration of the nation’s 50th anniversary. This selection is a showcase of the country's best artists and aims to be a benchmark and a resource for curators, critics and collectors and gallerists. The exhibition was also held alongside international art fair, Art Stage Singapore (22 – 25 January 2015 ) and the second Prudential Eye Awards for Asian Contemporary Asian Art held on 20 January 2015.


Launched in 2014, the prestigious Prudential Eye Awards for Contemporary Asian Art recognises the best emerging Asian contemporary artists as well as the leading exhibitions, galleries, institutions and art critics working to promote contemporary art in the region. As a key event of Singapore Art Week, the Prudential Eye Awards has been integral in raising Singapore's profile as a leading international destination for contemporary art. The positive outcomes from the inaugural Awards have reinforced the importance of Prudential’s support for new art from the region.

The third edition of the Prudential Eye Awards took place on 19 January 2016 at Sands Theatre, Marina Bay Sands and a public exhibition of works by the shortlisted artists is showcased at ArtScience Museum between 16 January and 27 March 2016.


The inaugural START art fair was held at the Saatchi Gallery in London from 26 to 29 June 2014. START art fair presented by Prudential is dedicated to supporting international galleries that are less than eight years old from both the world’s most exciting emerging markets, and established artistic centres. The first edition saw more than 11,000 visitors over 5 days and brought together exhibitors from the world’s most exciting emerging markets alongside young, cutting-edge galleries from Asia, Europe, UK and USA.

START is a platform that shines a spotlight on emerging artists and new art scenes. Organized by Parallel Contemporary Art and Saatchi Gallery, START takes place across all three floors of Saatchi Gallery and aims to enable collectors, curators, and the greater public to discover new artistic talent. The fourth edition of the fair will be staged from 14-17 September 2017.

Applications for START 2017 are open. Visit http://startartfair.com/galleries/application-form to find out more or contact Shana Hong at shana@startartfair.com


Malaysian Eye was a showcase of Malaysian contemporary art presenting over 50 works by 21 emerging artists from the country. The exhibition was held at MAP@Publika Mall from 29 March to 30 April 2014. Some of the works went on to be featured at START, a contemporary art fair held at the Saatchi Gallery, London from 26 to 29 June 2014.


Hong Kong Eye was the first major international showcase of Hong Kong contemporary art, drawing upon a pool of exceptionally talented artists who were eager to express the nuances of their own artistic environment. Presenting over 50 works by 18 emerging artists from Hong Kong, the exhibition was held at Saatchi Gallery, London from 4 December 2012 to 12 January 2013 and returned to Hong Kong in May 2013 with an exhibition held at ArtisTree.


Indonesian Eye: Fantasies and Realities presented the works of 18 Indonesian artists encompassing the artistic heritage, rich tradition and the rapidly evolving society of present day Indonesia. The exhibition gathered works from across the Indonesian Archipelago with the aim of showcasing a wide selection of leading contemporary artists. Fantasies and Realities explored the uniqueness of Indonesian art which focuses on the local appropriation of culture expressed in a fresh and at times deceptively naive new language made up of myths, realities and child’s play mixed with a more abstract artistic and realistic expression.The exhibition was held in Jakarta from June 9 to July 10, 2011 and in London from September 1 to October 9, 2011.


Korean Eye 2012 showcased a collection of key works by 33 contemporary Korean artists, including painters, sculptors and photographers. The exhibition marked the first time this group of artists had displayed their work together, demonstrating a very diverse range of influences including fluency in technology, incredible attention to design and detail, and more historic factors, such as western classical art and Korea's many years of occupation by foreign powers. This exhibition highlighted how contemporary Korean artists were exploring and bringing into play a wide diversity of new materials bound together by the use of time-established and more innovative techniques.


  • London
  • Antonia Hodges
  • a.hodges@parallelcontemporaryart.com
  • Korea
  • Sonia Hong
  • s.hong@parallelcontemporaryart.com